The multilevel advantage

Being in the online fundraising and crowdfunding industries for over 15 years, we noticed people give more frequently to their close relations than to a general cause. For this reason, we imagined and developed a multilevel online donation platform where campaigns with teams’ pages and participants’ pages can be created.

Donors can choose between making a donation to the participant of their choice, to the participant’s team, to the campaign or directly to the organization. All donations collected by the participants and the teams are added up to the campaign’s thermometer.

This multilevel structure lets the campaigns boost their donation collection by soliciting potential donors on a more personal level. That’s the multilevel advantage!